Disruption of hotel industry
- Introduced an asset-light model to scale quickly.
- Standardized budget stays for mass appeal.
- Emergence of asset-light budget hotels such as OYO
Your old playbooks, belief systems, and life plans no longer match the life you are living. The familiar rules you once relied on to navigate your career, relationships, and identity have lost their mojo, throwing you off balance and forcing you to chart a completely new course.
A space exists between where you used to be and where you are going, and you feel vulnerable. Being in this place means creating, reflecting, or expressing yourself while actively riding the uncertainty.
This is the public workspace of a professional commenting on the shifting currents of corporate life, career pivots, and personal growth. The commentaries published here form the heartbeat of an evolving book: Whitewater Leadership.
Hello there! My name is Kamakshya Prasad Prusti.
Welcome to my blog.
I am a curious observer. For over two decades, that intellectual restlessness has taken me on a fascinating journey - from Investment Research at Morgan Stanley to Management Consulting at PwC, from driving CEO's strategic initiatives at HCL Tech, scaling Digital Engineering practice at Tech Mahindra and driving IoT business at Bosch to where I am today: helping global manufacturers thrive.
Along the way, I have fixed Clients' P&Ls and steered complex programs across India & Europe and spent time at the Oxford University exploring a fundamental question; why do some strategies survive contact with reality, while others don't.
I write about these shifts - on topics like manufacturing transformation, digital, make or buy choices. In a nutshell - how the world around us keeps getting reinvented.
I am an avid investor in technology companies, new age start ups and in incumbents that know they need to move. Skin in the game sharpens my worldview.
What is whitewater?
The term is conceptual. It describes decision pressure - in a business, a profession, or a life - not a place on a map. The writing on this site keeps returning to that idea.
Click on the boxes to see an example
Market shifts, a technology that industrializes overnight, or a regulatory turn that makes last year's model expensive. The enterprise either repositions - or loses relevance.
Examples
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If something I wrote landed with you or missed the mark entirely, I want to hear it because that conversation is what makes the writing better.